The Story Continues

Australia's longest-running cycling team & most consistent pathway to the World Tour is entering it's 22nd year of operation and is looking for new partners to join us in our next chapter. 

About Team BridgeLane

Team BridgeLane is Oceania’s most competitive UCI Continental team with a strong history of success in Asia, Europe and North America. Our focus is athletic performance and athlete development. Beyond this, we believe in generating value for the sport as a whole, the communities in which we operate and our sponsors. Benefits which we believe can outlast our team.

As Oceania’s top Continental team, we have the resources, network and expertise to provide our riders with exposure to a level and variety of racing which is normally the preserve of Pro Continental teams. We’re proud of that.

We lay the foundations to allow our riders to propel themselves to the top level of the sport. Our team has progressed more athletes to the top level of the sport than any other domestic team, and most have made the jump directly. Our alumni include Richie Porte, Nathan Haas, Jack Haig, Chris Hamilton, Ben O’Connor, Patrick Bevan and most recently, Dylan Sunderland and Chris Harper.

 Meet The Team

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Nick White

U23 National Champion ‘19

Tour de Taiwan GC ‘20

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Ben Hill

Sun Tour Sprint Class. ‘20

Tour of Japan Stage Winner

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Dylan George

U19 National Champion ‘21

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Rylee Field

NZ Cycle Classic GC ‘20

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Jensen Plowright

NCS Series Winner ‘19-’20

NZ Cycle Classic Stage Winner

Australian Track National Champ '21

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Tom Petty

Team Director

Tom is a resourceful and ambitious sports manager. His focus has always been on supporting local clubs & junior development. In 2018, this ‘Future Racing’ project took over the team with the aim of creating a world-leading development pathway for up-and-coming Oceaniac cyclists.

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Andrew

Christie-Johnston

Director Sportif

One of the biggest and most successful names in Australian Cycling and is credited with creating some of Australia’s preeminent cycling stars. Andrew has been at the helm of Oceania’s leading team for the last nine years and continues to be involved to ensure our athletes get the right opportunities.

2022 Race Calendar

Domestic Races

• Tour Down Under (UCI WT)

• Jayco Herald Sun Tour (UCI 2.1)

• Cadel Evans Great Ocean Road Race (UCI WT)

• National Road Series (Domestic Series)

• Zwift Pro-AM Series (Virtual Pro Series)

• Australian Road National Championships (NC)

International Races

• Tour de Taiwan (UCI 2.1)

• Tour of Japan (UCI 2.1)

• Tour of Utah (UCI 2.Pro)

• Tour de Langkawi (UCI 2.Pro)

• Tour de Korea (UCI 2.1)

• Savoie Mont Blanc (UCI 2.2)

• Tour of China I (UCI 2.1)

• Tour of China II (UCI 2.1)

• Tour de Hongrie (UCI 2.1)

• NZ Cycle Classic (UCI 2.2)

• Tour of Thailand (UCI 2.1)

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1/

January

Tour Down Under

2/

February

Herald Sun Tour

3/

May

Tour of Japan

4/

May

Tour of Utah

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Partnership Benefits

Activating your brand.

Cycling fans have a relationship with sponsors not seen in any other sport. Many of us grew up supporting teams adorned with the names not of places, but of companies like Quickstep, Mapei and Orica Greenedge. They are more engaged with sponsors who become synonymous with the team’s victories (Think Team Sky’s Tour De France dominance over the last decade). They are more favourable towards their products and are early adopters of new technologies and products.

 

Team BridgeLane is an avenue to help your company cut through the noise of advertising, and have your message conveyed on a deeper, more influential and more personal level. We believe we can provide value on investment for the right partners, but beyond the commercial considerations, we hope to partner with businesses who believe strongly in our vision and see value in what we are seeking to achieve.

 

Please consider joining us and allowing the team’s athletes to become advocates for, and representatives of, your company.

Philanthropy

A Partnership with Team BridgeLane is an opportunity for companies to make a real difference in the lives of young aspiring athletes, to help them realise their potential & make the step to the top level of professional cycling.

Brand & Product

Awareness

With racing in over 11 countries across four continents, Team BridgeLane provides partners the opportunity to showcase their brand & products to potential consumers around the world in the most targeted way possible.

Corporate Social

Responsibility

Sports sponsorship gives companies like yours the opportunity to positively impact the community. Socially conscious consumers now also account for over 90% of consumers globally and aligning your company with the values of your consumers can have direct operational benefits.

Client

Experience

Provide key clients with unforgettable experiences at some of the largest sporting events around the world. From the Tour Down Under to the Tour of Japan, cycling provides the opportunity for relationship building not limited by geography.

Environmental Aspirations

We’re looking to align with brands & companies that share our goal of leaving our world in a better place than we found it. Starting in 2020, our riders race in apparel made from recycled fabrics, in-line with our long term goal of racing carbon-neutrally within 5 years.

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Unparalleled Reach

No other continental team can boast a dedicated marketing and media agency, specialised in producing professional sports media assets including world-class photography, videography, graphic design and performance marketing. All this leads to maximised engagement with fans, followers and cycling fans providing our sponsors with an enviable return on investment.

Last season we made over 2,800,000 organic impressions across our channels by creating captivating, engaging and consistent content, reaching an even wider audience through third party web articles, local news coverage and general sharing.

Amassing over 28,500 followers across all social platforms Team BridgeLane proudly hosts the largest following of any continental cycling team in Asia and the third-largest following in the World. Providing us with the greatest possible reach of a team at our level and the strongest voices in Cycling in Oceania and Asia.

Partnership Opportunities

The Team’s long term goal is to elevate ourselves to the Pro Continental level of cycling. Providing access to bigger races & greater exposure. This goal best positions us to provide our riders with the opportunities to elevate themselves to the top tier of the support while maximizing the return for our partners.

A Pro Continental level team has access to a higher level of racing with greater coverage, amplifying the impact for our sponsors. It would attract a huge domestic and international cycling press as Australia has been without this level of team for over a decade.

To run a small scale Pro Continental team the budget total sits at the two million mark. At present we operate a quarter of that. BridgeLane Group is a committed investor to partially fund this project, in addition, current partner, Paradice Investment Management has always supported the development of young riders too but we are seeking an additional leading partner to recognise this project.

Silver Partner

Branding on all social platforms, website, team clothing, merchandise & team vehicle.

Industry-leading, domestic & International media coverage showcasing your business.

Placement on team kit

Gold Partner

Industry-leading, domestic & International media coverage showcasing your business.

Branding on all social platforms, website, team clothing, merchandise & team vehicle.

Media tailored to your brand to carry your mission or spotlight products.

Tailored promotion on post-race, monthly & quarterly team EDM.

Placement on team kit

Diamond Partner

Tailored promotion on post-race, monthly & quarterly team EDM.

Media tailored to your brand to carry your mission or spotlight products.

Branding on all social platforms, website, team clothing, merchandise & team vehicle.

Industry-leading, domestic & International media coverage showcasing your business.

Team availability for functions or corporate rides.

VIP Hospitality at high profile events such as the Tour Down Under.

Placement on team kit

Platinum Partner

VIP Hospitality at high profile events such as the Tour Down Under.

Team availability for functions or corporate rides.

Industry-leading, domestic & International media coverage showcasing your business.

Branding on all social platforms, website, team clothing, merchandise & team vehicle.

Media tailored to your brand to carry your mission or spotlight products.

Tailored promotion on post-race, monthly & quarterly team EDM.

Principle naming rights partner. Directing team branding — team name, logo & kit design.

Placement on team kit